About us

S.W.A.G is a friendly family run business based in Cornwall. We have kept dogs for many years both as pets and for agility; this has helped greatly in our understanding of what a dog and owner needs from their accessories in everyday life.

Here at S.W.A.G we believe that quality and choice are paramount, which is why our exciting ranges of leads, collars, rugs and bedding all come in a wide variety of colours and materials and can all be personalised to you and your dog; whether it is a made to measure bed for your car boot, insulated rugs for winter, cooling towelling rugs for summer or personalised leads and collars for your dogs we can help.

We use only the best available materials and machinery to create all of our own products, and they are produced by us here in Cornwall!

We hope you find our website easy to use and informative, if you have any problems don’t hesitate to contact us!